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Geneva 2009: Aston Martin revives Lagonda to questionable effect

Posted by: admin  /  Category: Deluxe Cars

Comebacks are a tough racket, so when Aston Martin announced plans to revive the Lagonda nameplate, we tempered our high hopes with a fair amount of skepticism. Perhaps that’s a good thing. These first images of the Lagonda caused a collective sigh from the Autoblog crew here in Geneva, perhaps largely because it takes the form of a crossover – something we weren’t really expecting (and something we don’t typically associate with either Lagonda or Aston).

The Lagonda’s return marks the 100th anniversary of the brand, best known for stately sedans and luxurious grand-tourers. Aston wanted an outlet to expand beyond sports cars and GTs (pay no attention to the Rapide in the corner), and the Lagonda’s designers took that mandate and ran with it – some might say into a bluff-faced wall.

At its core, the Lagonda Concept is an avant-garde approach to the crossover we’ve come to know in seemingly thousands of variations. The front grille and swage lines are an obvious nod to modern Astons, but its near vertical nose, stretched headlamps and bulbous backside attempts to convey a mix of luxury and masculinity. The rear end strikes us as very Bentley, but considering the Lagonda’s intended audience, that might not be a bad thing. All four 22-inch wheels are powered by a V12 powerplant of undisclosed displacement and output, and Aston envisions the Lagonda as a long-distance cruiser that offers its occupants a lavish, functional and tech-rich environment.

Aston Martin CEO Dr. Ulirch Bez wants to see the Lagona sold in more than 100 countries (versus the 32 A-M is currently offered in), with a focus on emerging markets in the Middle East, South America, China, India and Russia. While we have no problem envisioning the Lagonda rolling down the streets of Moscow, we’re not sure that its reception will be as warm in Europe and North America. But then again, there’s not much playing in this space, and that’s the nature of comebacks.

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Geneva 2009: Clever EDAG “Light Car Open-Source” is like safety television for tailgaters

Posted by: admin  /  Category: Deluxe Cars

 

EDAG has presented its new “Light Car – Open Source” concept here at the Geneva Motor Show, and while it outwardly appears to look like any other nondescript electric bubble car, there’s a lot of innovative content on the inside screaming for attention.

It’s hard to know where to start: The use of (O)LED technology as both driver-configurable exterior lighting units and as a television screen-like safety feature that alerts those behind of road conditions; its 100% recyclable basalt fiber chassis (said to be at once lighter and cheaper than carbon-fiber or aluminum); or the fact that this is an open-source effort, with EDAG taking the lead but freely opening up the car’s technologies to outside developers for improvement and modification.

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Geneva 2009: Alfa Romeo MiTo GTA concept

Posted by: admin  /  Category: Deluxe Cars

There are pie-in-the-sky concept cars and then there are coming-to-a-showroom-near-you concept cars. The Alfa MiTo GTA is the latter, and from what we’ve seen that’s a good thing, especially as Fiat’s new partnership with Chrysler may herald Alfa Romeo’s return to North America at long last. Although Alfa is billing the MiTo GTA unveiled here at the Geneva Motor Show as a concept, company spokesmen say it should hit production later this year. And when it does, the 230-hp turbo four – displayed separately on Alfa’s show stand – should stay, but we’d expect the racing buckets with rear-anchored harnesses to give way to four seats. The jury’s still out on the carbon-fiber body panels and tarmac-chomping front air dam and rear diffuser, but so far we like what we see. The folks at Renaultsport and John Cooper Works have cause to feel otherwise, but we’ll let you make up your own mind after viewing the photos in the gallery below.

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